Services marketing in Asia managing people, technology and strategy

Services marketing in Asia managing people, technology and strategy

Pokaži sve verzije (2)
Bibliografski detalji
Glavni autor: Lovelock, Christopher
Daljnji autori: Wirthz, Jochen, Keh, Hean Tat
Format: Knjiga
Jezik:English
Izdano: Singapore Prentice Hall/Pearson Education c2002.
Teme:
Service industries > Marketing. > Asia.
Professions > Asia > Marketing.