Services marketing in Asia managing people, technology and strategy

Services marketing in Asia managing people, technology and strategy

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Detaylı Bibliyografya
Yazar: Lovelock, Christopher
Diğer Yazarlar: Wirthz, Jochen, Keh, Hean Tat
Materyal Türü: Kitap
Dil:English
Baskı/Yayın Bilgisi: Singapore Prentice Hall/Pearson Education c2002.
Konular:
Service industries > Marketing. > Asia.
Professions > Asia > Marketing.