APA (7th ed.) Citation

Lovelock, C., Wirthz, J., & Keh, H. T. (2002). Services marketing in Asia: Managing people, technology and strategy. Prentice Hall/Pearson Education.

Chicago Style (17th ed.) Citation

Lovelock, Christopher, Jochen Wirthz, and Hean Tat Keh. Services Marketing in Asia: Managing People, Technology and Strategy. Singapore: Prentice Hall/Pearson Education, 2002.

MLA (9th ed.) Citation

Lovelock, Christopher, et al. Services Marketing in Asia: Managing People, Technology and Strategy. Prentice Hall/Pearson Education, 2002.