Peter, J. P., & Olson, J. C. (1999). Consumer behavior and marketing strategy (5th ed.). Irwin/McGraw-Hill.
芝加哥风格引文Peter, J. Paul, 与 Jerry C. Olson. Consumer Behavior and Marketing Strategy. 5th ed. Boston: Irwin/McGraw-Hill, 1999.
MLA引文Peter, J. Paul, 与 Jerry C. Olson. Consumer Behavior and Marketing Strategy. 5th ed. Irwin/McGraw-Hill, 1999.
警告:这些引文格式不一定是100%准确.