Cita APA (7th ed.)

Peter, J. P., & Olson, J. C. (1999). Consumer behavior and marketing strategy (5th ed.). Irwin/McGraw-Hill.

Cita Chicago (17th ed.)

Peter, J. Paul, i Jerry C. Olson. Consumer Behavior and Marketing Strategy. 5th ed. Boston: Irwin/McGraw-Hill, 1999.

Cita MLA (9th ed.)

Peter, J. Paul, i Jerry C. Olson. Consumer Behavior and Marketing Strategy. 5th ed. Irwin/McGraw-Hill, 1999.