Interbrand Forum, Milligan, A., & Smith, S. (2002). Uncommon practice: People who deliver a great brand experience. Pearson Education.
Citação do estilo Chicago (17ª ed.)Interbrand Forum, Andy Milligan, e Shaun Smith. Uncommon Practice: People Who Deliver a Great Brand Experience. London: Pearson Education, 2002.
Citação MLA (9ª ed.)Interbrand Forum, et al. Uncommon Practice: People Who Deliver a Great Brand Experience. Pearson Education, 2002.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.