Interbrand Forum, Milligan, A., & Smith, S. (2002). Uncommon practice: People who deliver a great brand experience. Pearson Education.
Lua i Stíl Chicago (17ú heag.)Interbrand Forum, Andy Milligan, agus Shaun Smith. Uncommon Practice: People Who Deliver a Great Brand Experience. London: Pearson Education, 2002.
Lua MLA (9ú heag.)Interbrand Forum, et al. Uncommon Practice: People Who Deliver a Great Brand Experience. Pearson Education, 2002.
Rabhadh: Seans nach mbeach na luanna seo go hiomlán cruinn i ngach uile chás.