Cita APA (7a ed.)

Interbrand Forum, Milligan, A., & Smith, S. (2002). Uncommon practice: People who deliver a great brand experience. Pearson Education.

Cita Chicago Style (17a ed.)

Interbrand Forum, Andy Milligan, y Shaun Smith. Uncommon Practice: People Who Deliver a Great Brand Experience. London: Pearson Education, 2002.

Cita MLA (9a ed.)

Interbrand Forum, et al. Uncommon Practice: People Who Deliver a Great Brand Experience. Pearson Education, 2002.