Interbrand Forum, Milligan, A., & Smith, S. (2002). Uncommon practice: People who deliver a great brand experience. Pearson Education.
Citace podle Chicago (17th ed.)Interbrand Forum, Andy Milligan, a Shaun Smith. Uncommon Practice: People Who Deliver a Great Brand Experience. London: Pearson Education, 2002.
Citace podle MLA (9th ed.)Interbrand Forum, et al. Uncommon Practice: People Who Deliver a Great Brand Experience. Pearson Education, 2002.
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