APA (7th ed.) Citation

Baskin, M., & Earls, M. (2002). Brand new brand thinking: Brought to life by 11 experts who do. Kogan Page.

Chicago Style (17th ed.) Citation

Baskin, Merry, and Mark Earls. Brand New Brand Thinking: Brought to Life by 11 Experts Who Do. London: Kogan Page, 2002.

MLA (9th ed.) Citation

Baskin, Merry, and Mark Earls. Brand New Brand Thinking: Brought to Life by 11 Experts Who Do. Kogan Page, 2002.