Woodcock, N., Stone, M., & Foss, B. (2003). The customer management scorecard: Managing CRM for profit. Kogan Page.
Cita Chicago (17th ed.)Woodcock, Neil, Merlin Stone, i Bryan Foss. The Customer Management Scorecard: Managing CRM for Profit. London: Kogan Page, 2003.
Cita MLA (9th ed.)Woodcock, Neil, et al. The Customer Management Scorecard: Managing CRM for Profit. Kogan Page, 2003.
Atenció: Aquestes cites poden no estar 100% correctes.