Brand driven the route to integrated branding through great leadership

Brand driven the route to integrated branding through great leadership

Bibliografische gegevens
Hoofdauteur: LePla, F. Joseph
Andere auteurs: Davis, Susan V., Parker, Lynn M.
Formaat: Boek
Taal:English
Gepubliceerd in: London Kogan Page c2003.
Onderwerpen:
Brand name products > Management.
Leadership.