Brand driven the route to integrated branding through great leadership

Brand driven the route to integrated branding through great leadership

Dades bibliogràfiques
Autor principal: LePla, F. Joseph
Altres autors: Davis, Susan V., Parker, Lynn M.
Format: Llibre
Idioma:English
Publicat: London Kogan Page c2003.
Matèries:
Brand name products > Management.
Leadership.