Campaign planner for promotion and IMC

Detaylı Bibliyografya
Yazar:	Sayre, Shay
Materyal Türü:	Kitap
Dil:	English
Baskı/Yayın Bilgisi:	Australia South-Western/Thomson Learning c2002.
Edisyon:	2nd ed.
Konular:	Advertising campaigns. Communication in marketing.