Cita APA (7th ed.)

Sayre, S. (2002). Campaign planner for promotion and IMC (2nd ed.). South-Western/Thomson Learning.

Cita Chicago (17th ed.)

Sayre, Shay. Campaign Planner for Promotion and IMC. 2nd ed. Australia: South-Western/Thomson Learning, 2002.

Cita MLA (9th ed.)

Sayre, Shay. Campaign Planner for Promotion and IMC. 2nd ed. South-Western/Thomson Learning, 2002.