Cita APA (7th ed.)

Ferrell, O., Hartline, M. D., & Lucas, G. H. (2002). Marketing strategy (2nd ed.). South Western.

Cita Chicago (17th ed.)

Ferrell, O.C, Michael D. Hartline, i George H. Lucas. Marketing Strategy. 2nd ed. Australia: South Western, 2002.

Cita MLA (9th ed.)

Ferrell, O.C, et al. Marketing Strategy. 2nd ed. South Western, 2002.