APA (7th ed.) Citation

Gutierrez, B. P. B. (2002). Cases on marketing management in Philippine setting. University of the Philippines Press.

Chicago Style (17th ed.) Citation

Gutierrez, Ben Paul B. Cases on Marketing Management in Philippine Setting. Quezon City: University of the Philippines Press, 2002.

MLA (9th ed.) Citation

Gutierrez, Ben Paul B. Cases on Marketing Management in Philippine Setting. University of the Philippines Press, 2002.