Gutierrez, B. P. B. (2002). Cases on marketing management in Philippine setting. University of the Philippines Press.
Chicago Style (17th ed.) CitationGutierrez, Ben Paul B. Cases on Marketing Management in Philippine Setting. Quezon City: University of the Philippines Press, 2002.
MLA (9th ed.) CitationGutierrez, Ben Paul B. Cases on Marketing Management in Philippine Setting. University of the Philippines Press, 2002.
Warning: These citations may not always be 100% accurate.