IMC using advertising and promotion to build brands(room use only)

IMC using advertising and promotion to build brands(room use only)

Manylion Llyfryddiaeth
Prif Awdur: Duncan, Tom
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Boston McGraw-Hill c2002.
Pynciau:
Marketing > Management.
Brand name products.