Kotler, P. (2003). Marketing management (11th ed.). Prentice-Hall/Pearson Education International.
Chicago Style (17. basım) AtıfKotler, Philip. Marketing Management. 11th ed. Upper Saddle River, N.J: Prentice-Hall/Pearson Education International, 2003.
MLA (9th ed.) AtıfKotler, Philip. Marketing Management. 11th ed. Prentice-Hall/Pearson Education International, 2003.
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