APA (7e ed.) Bronvermelding

Kotler, P. (2003). Marketing management (11th ed.). Prentice-Hall/Pearson Education International.

Chicago (17e ed.) Bronvermelding

Kotler, Philip. Marketing Management. 11th ed. Upper Saddle River, N.J: Prentice-Hall/Pearson Education International, 2003.

MLA (9e ed.) Bronvermelding

Kotler, Philip. Marketing Management. 11th ed. Prentice-Hall/Pearson Education International, 2003.