Kotler, P. (2003). Marketing management (11th ed.). Prentice-Hall/Pearson Education International.
Chicagoスタイル(17版)引用形式Kotler, Philip. Marketing Management. 11th ed. Upper Saddle River, N.J: Prentice-Hall/Pearson Education International, 2003.
MLA(9版)引用形式Kotler, Philip. Marketing Management. 11th ed. Prentice-Hall/Pearson Education International, 2003.
警告: この引用は必ずしも正確ではありません.