Cita APA

Kotler, P. (2003). Marketing management (11th ed.). Prentice-Hall/Pearson Education International.

Citación estilo Chicago

Kotler, Philip. Marketing Management. 11th ed. Upper Saddle River, N.J: Prentice-Hall/Pearson Education International, 2003.

Cita MLA

Kotler, Philip. Marketing Management. 11th ed. Prentice-Hall/Pearson Education International, 2003.