Kotler, P. (2003). Marketing management (11th ed.). Prentice-Hall/Pearson Education International.
Style de citation Chicago (17e éd.)Kotler, Philip. Marketing Management. 11th ed. Upper Saddle River, N.J: Prentice-Hall/Pearson Education International, 2003.
Style de citation MLA (9e éd.)Kotler, Philip. Marketing Management. 11th ed. Prentice-Hall/Pearson Education International, 2003.
Attention : ces citations peuvent ne pas être correctes à 100%.