Exploring corporate strategy text and cases

Bibliographische Detailangaben
1. Verfasser:	Johnson, Gerry
Weitere Verfasser:	Scholes, Kevan
Format:	Buch
Sprache:	English
Veröffentlicht:	Harlow, England Financial Times/Prentice-Hall c2002.
Ausgabe:	6th ed.
Schlagworte:	Corporate planning. Strategic planning. Business planning > Case studies. Strategic planning > Case studies.