APA (7th ed.) Citation

Perreault, W. D., & McCarthy, E. J. (2002). Basic marketing: A global managerial approach (14th ed.). McGraw-Hill/Irwin.

Chicago Style (17th ed.) Citation

Perreault, William D., and E. Jerome McCarthy. Basic Marketing: A Global Managerial Approach. 14th ed. Boston: McGraw-Hill/Irwin, 2002.

MLA (9th ed.) Citation

Perreault, William D., and E. Jerome McCarthy. Basic Marketing: A Global Managerial Approach. 14th ed. McGraw-Hill/Irwin, 2002.