Strategic marketing management cases

Strategic marketing management cases

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Bibliografiske detaljer
Hovedforfatter: Cravens, David W.
Andre forfattere: Lamb, Charles W., Crittenden, Victoria Lynn
Format: Bog
Sprog:English
Udgivet: Boston McGraw-Hill/Irwin c2002.
Udgivelse:7th ed.
Fag:
Marketing > Case studies.