Cita APA (7th ed.)

Cravens, D. W., Lamb, C. W., & Crittenden, V. L. (2002). Strategic marketing management cases (7th ed.). McGraw-Hill/Irwin.

Cita Chicago (17th ed.)

Cravens, David W., Charles W. Lamb, i Victoria Lynn Crittenden. Strategic Marketing Management Cases. 7th ed. Boston: McGraw-Hill/Irwin, 2002.

Cita MLA (9th ed.)

Cravens, David W., et al. Strategic Marketing Management Cases. 7th ed. McGraw-Hill/Irwin, 2002.