Basic marketing research applications to contemporary issues

Basic marketing research applications to contemporary issues

Bibliographische Detailangaben
1. Verfasser: Malhotra, Naresh K.
Format: Buch
Sprache:English
Veröffentlicht: Upper Saddle River, N.J. Prentice-Hall c2002.
Schlagworte:
Marketing research.
Marketing research > Methodology.