Citazione Stile APA (7a Edizione)

Malhotra, N. K. (2002). Basic marketing research: Applications to contemporary issues. Prentice-Hall.

Citazione stile Chigago Style (17a edizione)

Malhotra, Naresh K. Basic Marketing Research: Applications to Contemporary Issues. Upper Saddle River, N.J: Prentice-Hall, 2002.

Citatione MLA (9a ed.)

Malhotra, Naresh K. Basic Marketing Research: Applications to Contemporary Issues. Prentice-Hall, 2002.