Malhotra, N. K. (2002). Basic marketing research: Applications to contemporary issues. Prentice-Hall.
Style de citation Chicago (17e éd.)Malhotra, Naresh K. Basic Marketing Research: Applications to Contemporary Issues. Upper Saddle River, N.J: Prentice-Hall, 2002.
Style de citation MLA (9e éd.)Malhotra, Naresh K. Basic Marketing Research: Applications to Contemporary Issues. Prentice-Hall, 2002.
Attention : ces citations peuvent ne pas être correctes à 100%.