Malhotra, N. K. (2002). Basic marketing research: Applications to contemporary issues. Prentice-Hall.
Chicago-viite (17. p.)Malhotra, Naresh K. Basic Marketing Research: Applications to Contemporary Issues. Upper Saddle River, N.J: Prentice-Hall, 2002.
MLA-viite (9. p.)Malhotra, Naresh K. Basic Marketing Research: Applications to Contemporary Issues. Prentice-Hall, 2002.
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