Cita APA (7th ed.)

Malhotra, N. K. (2002). Basic marketing research: Applications to contemporary issues. Prentice-Hall.

Cita Chicago (17th ed.)

Malhotra, Naresh K. Basic Marketing Research: Applications to Contemporary Issues. Upper Saddle River, N.J: Prentice-Hall, 2002.

Cita MLA (9th ed.)

Malhotra, Naresh K. Basic Marketing Research: Applications to Contemporary Issues. Prentice-Hall, 2002.