Strategic marketing problems cases and comments

Strategic marketing problems cases and comments

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书目详细资料
主要作者: Kerin, Roger A
其他作者: Peterson, Robert A.
格式: 图书
语言:English
出版: Upper Saddle River, N.J. Prentice-Hall c2001.
版:9th ed.
主题:
Marketing > Decision making > Case studies.
Marketing > Management > Case studies.