APA (7th ed.) Citation

Kerin, R. A., & Peterson, R. A. (2001). Strategic marketing problems: Cases and comments (9th ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Kerin, Roger A., and Robert A. Peterson. Strategic Marketing Problems: Cases and Comments. 9th ed. Upper Saddle River, N.J: Prentice-Hall, 2001.

MLA (9th ed.) Citation

Kerin, Roger A., and Robert A. Peterson. Strategic Marketing Problems: Cases and Comments. 9th ed. Prentice-Hall, 2001.