TY  - BOOK
T1  - Integrated marketing communications the holistic approach
A1  - Yeshin, Tony
LA  - English
PP  - Oxford
PB  - Butterworth Heinemann
YR  - 1998
UL  - https://tuklas.up.edu.ph/Record/UP-99796217602595760
OP  - 354
NO  - Published in association with The Chartered Institute of Marketing.
CN  - HF 5415.123 Y48
SN  - 0750619236
KW  - Communication in marketing.
ER  -