Yeshin, T. (1998). Integrated marketing communications: The holistic approach. Butterworth Heinemann.
शिकागो शैली (17वां संस्करण) प्रशस्ति पत्रYeshin, Tony. Integrated Marketing Communications: The Holistic Approach. Oxford: Butterworth Heinemann, 1998.
एमएलए (9वां संस्करण) प्रशस्ति पत्रYeshin, Tony. Integrated Marketing Communications: The Holistic Approach. Butterworth Heinemann, 1998.
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