APA (7th ed.) Citation

Yeshin, T. (1998). Integrated marketing communications: The holistic approach. Butterworth Heinemann.

Chicago Style (17th ed.) Citation

Yeshin, Tony. Integrated Marketing Communications: The Holistic Approach. Oxford: Butterworth Heinemann, 1998.

MLA (9th ed.) Citation

Yeshin, Tony. Integrated Marketing Communications: The Holistic Approach. Butterworth Heinemann, 1998.

Warning: These citations may not always be 100% accurate.