Market segmentation conceptual and methodological foundations

Detaylı Bibliyografya
Yazar:	Wedel, Michael
Diğer Yazarlar:	Kamakura, Wagner A.
Materyal Türü:	Kitap
Dil:	English
Baskı/Yayın Bilgisi:	Boston Kluwer Academic Publishers c2000.
Konular:	Market segmentation. Market segmentation > Statistical methods.