Wedel, M., & Kamakura, W. A. (2000). Market segmentation: Conceptual and methodological foundations. Kluwer Academic Publishers.
Style de citation Chicago (17e éd.)Wedel, Michael, et Wagner A. Kamakura. Market Segmentation: Conceptual and Methodological Foundations. Boston: Kluwer Academic Publishers, 2000.
Style de citation MLA (9e éd.)Wedel, Michael, et Wagner A. Kamakura. Market Segmentation: Conceptual and Methodological Foundations. Kluwer Academic Publishers, 2000.
Attention : ces citations peuvent ne pas être correctes à 100%.