APA (7th ed.) Citation

Wedel, M., & Kamakura, W. A. (2000). Market segmentation: Conceptual and methodological foundations. Kluwer Academic Publishers.

Chicago Style (17th ed.) Citation

Wedel, Michael, and Wagner A. Kamakura. Market Segmentation: Conceptual and Methodological Foundations. Boston: Kluwer Academic Publishers, 2000.

MLA (9th ed.) Citation

Wedel, Michael, and Wagner A. Kamakura. Market Segmentation: Conceptual and Methodological Foundations. Kluwer Academic Publishers, 2000.