APA-Zitierstil (7. Ausg.)

Smith, P. R., Berry, C., & Pulford, A. (1997). Strategic marketing communications: New ways to build and integrate communication. Kogan Page.

Chicago-Zitierstil (17. Ausg.)

Smith, Paul R., Chris Berry, und Alan Pulford. Strategic Marketing Communications: New Ways to Build and Integrate Communication. London: Kogan Page, 1997.

MLA-Zitierstil (9. Ausg.)

Smith, Paul R., et al. Strategic Marketing Communications: New Ways to Build and Integrate Communication. Kogan Page, 1997.