TY  - BOOK
T1  - Marketing
A1  - Berkowitz, Eric N
A2  - Kerin, Roger A.
A2  - Hartley, Steven W.
LA  - English
PP  - Chicago
PB  - Irwin
YR  - 1997
ED  - 5th ed.
UL  - https://tuklas.up.edu.ph/Record/UP-99796217602595622
OP  - 736
CN  - HF5415 B44 1997
KW  - Marketing.
ER  -