Cita APA (7th ed.)

McDaniel, C. D., & Gates, R. H. (1996). Contemporary marketing research (3rd ed.). West Pub.

Cita Chicago (17th ed.)

McDaniel, Carl D., i Roger H. Gates. Contemporary Marketing Research. 3rd ed. St. Paul, Minn: West Pub, 1996.

Cita MLA (9th ed.)

McDaniel, Carl D., i Roger H. Gates. Contemporary Marketing Research. 3rd ed. West Pub, 1996.