APA (7th ed.) Citation

McDaniel, C. D., & Gates, R. H. (1996). Contemporary marketing research (3rd ed.). West Pub.

Chicago Style (17th ed.) Citation

McDaniel, Carl D., and Roger H. Gates. Contemporary Marketing Research. 3rd ed. St. Paul, Minn: West Pub, 1996.

MLA (9th ed.) Citation

McDaniel, Carl D., and Roger H. Gates. Contemporary Marketing Research. 3rd ed. West Pub, 1996.