Business marketing management a strategic view of industrial and organizational markets

Business marketing management a strategic view of industrial and organizational markets

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Bibliografske podrobnosti
Glavni avtor: Hutt, Michael D.
Drugi avtorji: Speh, Thomas W.
Format: Knjiga
Jezik:English
Izdano: Fort Worth Dryden Press c1992.
Izdaja:4th ed.
Teme:
Industrial marketing > Management > Case studies.