Business marketing management a strategic view of industrial and organizational markets

Business marketing management a strategic view of industrial and organizational markets

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Detalhes bibliográficos
Autor principal: Hutt, Michael D.
Outros Autores: Speh, Thomas W.
Formato: Livro
Idioma:English
Publicado em: Fort Worth Dryden Press c1992.
Edição:4th ed.
Assuntos:
Industrial marketing > Management > Case studies.