Hutt, M. D., & Speh, T. W. (1992). Business marketing management: A strategic view of industrial and organizational markets (4th ed.). Dryden Press.
Cita Chicago Style (17a ed.)Hutt, Michael D., y Thomas W. Speh. Business Marketing Management: A Strategic View of Industrial and Organizational Markets. 4th ed. Fort Worth: Dryden Press, 1992.
Cita MLA (9a ed.)Hutt, Michael D., y Thomas W. Speh. Business Marketing Management: A Strategic View of Industrial and Organizational Markets. 4th ed. Dryden Press, 1992.
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