Handbook of services marketing and management

Handbook of services marketing and management

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Detalles Bibliográficos
Otros Autores: Swartz, Teresa A., Iacobucci, Dawn
Formato: Libro
Lenguaje:English
Publicado: Thousand Oaks SAGE Pub. c2000.
Materias:
Service industries > Marketing.
Service industries > Management.
Customer services > Marketing.
Customer services > Management.