Swartz, T. A., & Iacobucci, D. (2000). Handbook of services marketing and management. SAGE Pub.
Cita Chicago Style (17a ed.)Swartz, Teresa A., y Dawn Iacobucci. Handbook of Services Marketing and Management. Thousand Oaks: SAGE Pub, 2000.
Cita MLA (9a ed.)Swartz, Teresa A., y Dawn Iacobucci. Handbook of Services Marketing and Management. SAGE Pub, 2000.
Precaución: Estas citas no son 100% exactas.