Cita APA (7th ed.)

Paley, N. (2000). How to develop a strategic marketing plan: A step-by-step guide. St. Lucie Press.

Cita Chicago (17th ed.)

Paley, Norton. How to Develop a Strategic Marketing Plan: A Step-by-step Guide. Boca Raton, Florida: St. Lucie Press, 2000.

Cita MLA (9th ed.)

Paley, Norton. How to Develop a Strategic Marketing Plan: A Step-by-step Guide. St. Lucie Press, 2000.