APA (7th ed.) Citation

Perrault, W. D. (1996). Basic marketing: Global-managerial approach (12th ed.). Irwin.

Chicago Style (17th ed.) Citation

Perrault, William D. Basic Marketing: Global-managerial Approach. 12th ed. Chicago: Irwin, 1996.

MLA (9th ed.) Citation

Perrault, William D. Basic Marketing: Global-managerial Approach. 12th ed. Irwin, 1996.

Warning: These citations may not always be 100% accurate.