Citação norma APA

De Chernatony, L., & McDonald, M. (1998). Creating powerful brands in consumer, service and industrial markets (2nd ed.). Butterworth.

Citação norma Chicago

De Chernatony, Leslie, and Malcolm McDonald. Creating Powerful Brands in Consumer, Service and Industrial Markets. 2nd ed. Oxford: Butterworth, 1998.

Citação norma MLA

De Chernatony, Leslie, and Malcolm McDonald. Creating Powerful Brands in Consumer, Service and Industrial Markets. 2nd ed. Butterworth, 1998.

Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.