APA-Zitierstil (7. Ausg.)

Baker, M. J. (2000). Marketing strategy and management (3rd ed.). Macmillan Business.

Chicago-Zitierstil (17. Ausg.)

Baker, Michael J. Marketing Strategy and Management. 3rd ed. Basingstoke, Hampshire: Macmillan Business, 2000.

MLA-Zitierstil (9. Ausg.)

Baker, Michael J. Marketing Strategy and Management. 3rd ed. Macmillan Business, 2000.